Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization).
SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at a large number of updates that have been Penguin and Panda, and how they have given a 180-degree turn to what was understood by SEO until recently. Now with SEO pursues what Matt Cutts himself qualifies as “Search Experience Optimization” or what is the same, “all for the user.”
Although there are thousands of factors in which a search engine is based on positioning one page or another one could say that there are two fundamental factors: authority and relevance
- The power is the popularity of a website. The more popular the information, the more valuable it is. This element is what a search engine takes more into account since it is based on the user’s own experience. The more a content is shared, the more users have found it useful.
- Relevance is the relationship a page has with a given search. This is not merely that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.